Business Voice

Latest Issue: April 2021

Cover story

Meaningful changes

April 8, 2021

We're at a point where there's never been a greater potential for division. Yet, there is an equally greater potential for unity. During Diversity Month, we're reflecting on our ability to have meaningful conversations to unite, listen and be accountable.

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Responsible Business

HalifACT, one of the most ambitious climate plans in Canada, has sprung into action. Developed to drive emission reduction together as a community, the plan focuses on the low-carbon future we need.

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Member Profile

Rocket has stepped away from being strictly print by taking off into communications and digital marketing. With the acquisition of another print shop, the Rocket team is now twice as able to serve their clients' needs from two prime locations.

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Trends

Success during a crisis

April 8, 2021

An exploration of four leadership insights from Nova Scotia businesses that helped them succeed during the pandemic. Businesses had to get creative to keep sales flowing, particularly during lockdowns, when customers couldn’t shop in person.

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Trends

Canada’s red hot housing market is becoming a ‘bonfire’ due to low inventory, which is not a new problem. It was a challenge in March 2020, but the number of homes for sale has fallen even further since!

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Trends

The Zoom effect

April 8, 2021

With so many meetings and events now going virtual, we are seeing ourselves from a new perspective. Engaging with others via Zoom or other conferencing platforms is making us hyper sensitive to how we look on video. It's all about feeling confident!

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Trends

It's important to leave space for change as priorities shift. Work life balance challenges everyone with time spent between work and personal life. The ability to achieve this balance is elusive and vague.

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Trends

Making an aggressive first offer will lead to better results. That's because of the cognitive bias with a common tendency that brings any negotiation back to the very first number.

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Trends

Many people are actively developing professionally to make themselves more marketable or relevant in their existing roles. Whether looking for a new job or pausing a professional life, they consider “upskilling” a major advantage during quarantine.

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Trends

Businesses want to be “agile” and “responsive”, but setting the stage for this can prove challenging. You need planned strategies!

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Trends

Follow the bouncing ball

February 4, 2021

In the world of sales, the term ‘follow the bouncing ball’ refers to adapting to the client and making adjustments to our sales strategy to fit the client’s needs.

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Trends

Wouldn’t it be great if you could cut through all the noise to find a clear way of thinking about this marketing stuff? It becomes a lot easier to understand marketing and make good decisions when you understand marketing principles.

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Trends

Property buyers have a high demand for convenient and time-saving viewings without having to be physically present. Virtual tours are the way to do so! Heather Murray from Canaview Real Imagine tells us about the new technology.

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Trends

Hydrogen technology offers energy production and efficiency that can reduce carbon emission and achieve net-zero targets by 2050. Jordan MacNeil from Heritage Gas Limited explains what it is, how it helps and why Nova Scotia is well positioned for it.

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Trends

Kate Sullivan Owner and CEO of Virtually Connected lets you know how beneficial it is to have a virtual assistant. She offers services for remote assistance that are flexible! Find out the top 5 reasons to hire VAs.

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Trends

Resilience in trying times

November 12, 2020

There's a lot of uncertainty when doing business these days. Ann-Marie Flinn, President of Champion Foundational Change Agency, shares with us three vital questions towards strategic and cultural transformation.

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Trends

Serving others well

November 12, 2020

Customers don't feel appreciated anymore, and they end up switching to a new brand. There's a new purpose to make them feel differently and not only because they're buying from your business.

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Trends

The Canadian economy is starting to look a lot like it did 80 years ago. Signs of market recession are becoming apparent as the pandemic continues. Businesses need to acquire more capital to survive and eventually thrive.

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Trends

A new equation

October 15, 2020

Director Lindsay Cross from CUA explains a new equation to be adopted by businesses: 1+1=3. Evidently, it’s not a typo! She walks readers through three questions and focuses on how products and services are being perceived, purchased and implemented.

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Trends

Leading through chaos

October 15, 2020

Planning is hard but it’s critical! Matt Symes, CEO of Simplicity Designs, breaks it down for us on how to plan properly for 2021 and why it’s so important.

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Trends

The future of work is here

September 7, 2020

Foundation Marketing hired young and innovative graduates to whom it credits its global success. The agency serves some of the fastest-growing start-ups and largest Fortune 500 brands in the world. The future of work is here, and youth is the answer!

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