Commercial realtors now using virtual tours

Commercial realtors now using virtual tours

< Back to Articles | Topics: Trends


CanaView Real Imaging
Heather Murray, Partner

Home purchasers are familiar with the MLS information sheets they reference when considering an offer on a new home. The sheets include an image of the property, various room dimensions and, sometimes, a few still photographs.

But for commercial real estate transactions, the information required by a potential buyer is much more rigorous and comprehensive. Specifications, location information, layout and other relevant data are critical to closing the sale, or lease, of an office, warehouse or retail space.

In recent years, and reinforced by COVID-19 restrictions, realtors have recognized the benefits of digital imaging that give customers the ability to “experience” a property without the need to be physically present.

For distant investors or head-office decision-makers, this technology enables an accurate assessment of the space and shortens the negotiating cycle for both buyer and seller.

Brokers and agents generally concur that, sooner or later, the virtual tour will become an integral part of their commercial realty transactions.

The best of these technologies, now available in Nova Scotia, go well beyond simple FACETIME visits, creating an immersive event for the customer who controls their own virtual walkthrough.

Screen sharing via Zoom further allows the agent to facilitate the tour and answer questions every step of the way, while developing the relationship with the buyer.

Utilizing the array of new technologies, the resulting high-quality images can be easily reproduced, either as simple 2D images, panoramic 360-degree versions or immersive 3D events.

Once edited, tours can be viewed online via mobile devices, or via a headset familiar to VR gamers. Tours can be further supplemented with laser measurement dimensions, interactive floorplans, rendered artificial furnishings and pop-up interpretive text – to further inform the self-conducted client tour.

Where appropriate, a drone-mounted camera can be used to capture sweeping aerial images, particularly beneficial for experiencing the largest and most expansive spaces. The end result of all these options is a tailor-made tour of the property.

As the technology of immersive imaging continues to unfold rapidly and choices multiply, DIY becomes a tempting, but risky, option for the owner or manager accustomed to taking their own photographs.

Better to find a trusted advisor and knowledgeable service provider who will stay on top of all the growing variables.

A virtual walkthrough is a marketing technique destined to outlast pandemic restrictions. Buyers and sellers are now looking to maximize the convenience, accuracy and cost efficiency of this truly immersive experience.

< Back to Articles | Topics: Trends

Stay Connected

Subscribe to our weekly e-newsletter and receive important updates on Halifax Chamber events, Member benefits and advocacy news.

Donate to local charities