Recent grads helping businesses adapt during crisis

Recent grads helping businesses adapt during crisis

< Back to Articles | Topics: Skilled workforce

A small media production company based in Halifax is shifting gears during the COVID 19 crisis to support clients better.

Joyce Liu, Owner and CEO of Lumi Studios, says the company provides expertise to clients ranging from small community organizations to corporate partners like RBC and IBM. And now, they are working even harder to help businesses share their stories differently.

"Many small businesses are transforming themselves through this period and we are stepping in to develop strong social media campaigns and online tools to help them be successful. And thanks to new post-secondary grads on our team, our content is cutting edge.”

Kevin Liu, a recent Dalhousie grad, joined the company at the peak of the pandemic in March as their newest videographer.

Hiring Kevin was made easier with the Graduate to Opportunity (GTO) program. GTO offers 25% of a grad’s first year salary – 35% if the grad is diverse – and 12.5% of their second-year salary.

“Financially, GTO really benefits our business,” says Joyce. “It provides significant support that allows us to hire more talent. With Kevin on our team, we can now tell client stories more vibrantly, making us a more valuable partner to do business with.”

GTO is available to small businesses, start-ups and non-profit organizations. Complete applications are typically approved within three to five days.

‘I am also in the process of getting my commercial drone pilot license so that we can make our content even more compelling,” says Kevin.

Joyce has been intentional about creating a diverse and supportive workforce that allows new grads to thrive.

“Many young people spend years in university or college here and have settled down comfortably in the province, including international grads,” Liu says. “I believe by creating the opportunity for them to live and work, it allows them to offer their creative and innovative talent in return, which builds a stronger and more vibrant workforce.”

To date, more than 600 organizations like Lumi Studios have hired more than 1,400 recent graduates across Nova Scotia using GTO funding.

Graduate to Opportunity could save you money on the next person you hire. Learn more at

< Back to Articles | Topics: Skilled workforce

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