Digital illustrations will revolutionize the marketing landscape in 2025
In the last few years, anime illustrations and digital art have brought exponential change in the entertainment industry. The trend started to gain significant momentum in 2023 and 2024 and will revolutionize the future of marketing practices in the globe. Let’s have a detailed look at how this trend is reshaping the marketing industry, with data, insights, and projections to boot.
Increasing popularity of anime in entertainment
The usage of anime in entertainment has surged globally—Netflix reached three billion hours of watch only in the first half of 2023. The unique aesthetic of anime characterized by emotional storytelling visuals makes it a compelling medium for engagement. This is particularly evident in Canada, where the manga market, a cornerstone of anime culture, has seen exponential growth.
Market data
The increasing adoption of anime in entertainment has inspired global brands to use its appeal in marketing and to forge emotional connections.
According to Grand View Research, the Canadian manga market generated USD 47.9 million in 2023 and is projected to reach USD 177.5 million by 2030, growing at a compound annual growth rate (CAGR) of 20.6% (2024-2030).
Globally, the manga market has also seen rapid growth, increasing from $12.04 billion in 2023 to $14.14 billion in 2024, at a CAGR of 17.4% (Business Research Company).
Why are anime illustrations the future of marketing?
Psychological studies have proved that humans are naturally more attracted to artistic and creative content than generic visuals. Creativity stirs emotions and makes the connection deeper. While AI made images might seem impersonal and predictable, anime illustrations are artistic, unique, and full of emotional depth.
• Scientific Insight: Studies on visual marketing have revealed that more unique and artistic visuals increase engagement by 30% compared to generic content (Sage Journals).
• Human Psychology: Novelty in anime illustrations fulfills the human love for change and uniqueness, thus providing sustained interest and attention (Frontiers).
AI-generated images have become oversaturated and easily accessible, leading to a decrease in engagement level of AI-generated images. In the meantime, AI excels in automation and replication but lacks the innate creativity required to craft truly original art. Anime, as a form of handcrafted illustration, stands apart for its creativity, storytelling, and cultural resonance.
Conclusion: The future of marketing is artistic
In 2025, the marketing industry in Nova Scotia can embrace the artistic potential of anime illustrations and digital art to stand out among other major business cities. In a world saturated with AI-generated content, the human touch of creativity cannot be replaced.
The rise of manga market in Canada further projects the potential of anime-inspired strategies being implemented in marketing landscape. For marketers, the message is clear: embrace the art, and lead the change.
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