As a graphic designer of 10+ years who has helped businesses establish an identity of their own, there are a few primary talking points that I suggest whenever a business chooses to opt for the DIY route.
Optimize your website
First, ensure your website is mobile-responsive to cater to a diverse audience. Next, conduct thorough keyword research related to your industry and integrate these keywords naturally into website content, including headings, meta descriptions, and blog posts.
Speed and user experience are critical, so compress images, enable browser caching, and simplify navigation. Regularly update content to keep it fresh and relevant. Utilize local SEO strategies by listing the business on online directories, Google My Business, and encouraging customer reviews. Lastly, monitor website analytics to track performance and make data-driven improvements for ongoing optimization.
Leverage social media
Google My Business (GMB) is an often-underutilized social media platform with the potential to significantly boost a business's presence on Google Maps. By claiming and optimizing their GMB listing, businesses can provide crucial information like operating hours, contact details, and photos. Regularly posting updates, events, and promotions enhances engagement and visibility. Customer reviews, when managed effectively, build trust, and improve search rankings. GMB also enables businesses to monitor user insights, allowing for data-driven decisions. With its integration into Google Maps, GMB can put a business on the map, literally, making it easier for local customers to discover and engage with them - making it a valuable yet underappreciated tool in the digital marketing arsenal.
Start Blogging
Begin by identifying your target audience and their interests. Choose topics related to your industry that address their needs or problems. Set a consistent publishing schedule, whether weekly or bi-weekly, to keep readers engaged.
Create high-quality, informative, and engaging content, using a mix of text, images, and perhaps videos. Optimize each blog post for search engines with relevant keywords. Promote your blog on social media, email newsletters, and other marketing channels to reach a wider audience. Encourage reader engagement by responding to comments and asking for feedback. Over time, blogging can establish your expertise, drive traffic to your website, and foster customer loyalty.
Video content
Begin by identifying relevant topics or stories that resonate with your audience. Plan your content with a clear message and structure, focusing on keeping videos short and engaging.
Use good lighting to enhance video quality and invest in a smartphone tripod for stability. Record in quiet environments to ensure clear audio. Edit your videos with user-friendly apps like iMovie (iOS) or Adobe Premiere Rush (Android/iOS). Incorporate text overlays and captions for accessibility. Finally, publish your videos on platforms like YouTube, Instagram, or TikTok to reach your target audience. Consistent, authentic video content can help businesses connect with customers and boost their online presence.
Graphic Design Halifax Inc.
info@graphicdesignhalifax.com
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