Business Voice

Building a new lens 

Published: February 2, 2025

Contributors: Allie Vahramian

Meet Basha Koncepts Media 

Basha Koncepts Media was founded in 2018 by Tamaya Henry and Romaine Rhoden. Over the years, the business has expanded from wedding and event photography to a videography-focused brand which includes feature films, commercials, and various forms of advertisements.  

The journey to their success was not without its setbacks. After moving to Nova Scotia, Tamaya and Romaine wanted to use their wealth of experience in the industry on a team. “We tried to join a few different teams, one team in particular, but they rejected us right off the bat,” Romaine explains. “We were honestly kind of stunned because we expected a more welcoming experience. We knew we had talent and skills to bring to the table, so it was a surprising and challenging moment for us.”  

Although faced with rejection, the married couple decided to use their skills to carve their own path in Halifax. “We realized that we had to do something,” says Romaine. “We told our story, in a way, and decided to reestablish ourselves and our business here. That became one of the driving forces behind what we do.” 

Flash forward to today, Basha Koncepts has seen tremendous growth. They’ve captured clients such as Symphony Nova Scotia, Black Business Initiative, the Halifax Chamber of Commerce, and a number of small organizations and charities.  

For Romaine, recognition has been its own reward. “I think one of our biggest accomplishments has been reaching a point in the market where our work is being recognized,” he says. “We’re now serving the Nova Scotia community, and we’re looking to expand beyond that. The positive feedback we’ve received on our work has been incredibly rewarding.” 

The risk of starting their own business proved to be the right choice, as Romaine explains. “Interestingly enough, a year or two after starting our business here, some of the same people who initially rejected us came back, asking us to join their team or collaborate with them,” he says. “But at that point, we had to say no because we were starting to get established.” 

As Romaine reflects on the factors behind their business growth, he highlights the importance of their approach to customer service. “I think what drives our success is that we strive to be different, especially when it comes to customer service,” he says. “I truly believe that the first impression people get matters, and we aim to stand out by ensuring we respond to emails promptly.” 

Additionally, Romaine points out the impact of understanding a client’s perspective to build a lasting relationship. “During meetings with our clients, we focus on understanding what they want, not just what we think is best for them,” he says. “I believe that knowing exactly what the client wants makes a huge difference. We combine that understanding with our unique style of creating images, and I think this blend has been the driving force behind our success.” 

Basha Koncepts Media is always accepting new clients and would love to help you advertise your business.  

Find out more about their services and offers at:  

bashakoncepts.com 

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