Business Voice

Thriving in a BANI world 

Topics: Trends

Published: October 1, 2025

Contributors: Ann-Marie Flinn (President and Founder, Champion Change Agency)

How a champion mindset helps leaders navigate uncertainty

Let’s talk about BANI: an acronym coined by futurist Jamais Cascio that captures today’s volatile landscape. It describes a world that’s Brittle (systems snap under pressure), Anxious (teams overwhelmed by uncertainty), Non-Linear (small shifts create massive ripples), and Incomprehensible (problems defy easy answers). Sound familiar? 

Here’s the hard truth: you can’t “BANI-proof” your business. But you can build resilience by fostering a Champion Mindset- one that sees chaos as a catalyst, not a crisis. 

“Perfect” is the enemy of progress 

I once asked CEOs: “When was the last time clinging to perfectionism sparked real innovation?” Silence fell-until one leader laughed: “Our five-year plan became irrelevant in five months. We’re still unlearning that ‘perfect’ equals ‘safe.’” 

BANI demands flexibility. A Champion Mindset swaps “flawless execution” for intelligent experimentation, asking “What can we learn?” instead of “Who messed up?” 

Three vital questions to navigate the storm 

When coaching leaders, I use Three Vital Questions (3VQ) to cut through the noise: 

1. Where are you putting your focus? Brittle systems tempt us to obsess over cracks. Champions ask: “What future are we building?” This shift unlocks creativity, like trading a magnifying glass for a telescope. 

2. How are you relating? Anxiety spreads faster than gossip. Champions build psychological safety-where teams say “I’m stuck” without fear. Empathy becomes the glue that turns chaos into collective problem-solving. 

3. What actions are you taking? Non-linear problems need non-linear solutions. Champions take micro-steps: test, learn, pivot. They know “good enough today” beats “perfect tomorrow.” 

Expansive thinking: Where “what if?” beats “why not?” 

Perfectionism whispers, “Don’t risk it.” Expansive thinking roars, “What if we…?” 

Imagine AI not as a threat, but as a teammate. One client transformed their workflow by asking: “How can AI free our humans to dream bigger?” They prototyped in weeks, not months-turning disruption into a playground. 

Building a culture that dances with chaos 

Resilience isn’t about solo heroes; it’s about teams pulling together. Leaders who say “I don’t know” create space for innovation. Teams that celebrate intelligent failures are those that teach and build the muscle to adapt and grow. 

Align around a North Star: A why so clear that even when the path vanishes, the direction remains steady. 

The takeaway 

BANI isn’t a phase; it’s the new rhythm. Leaders who cling to perfectionism will snap. Those who embrace a Champion Mindset, grounded in curiosity, collaboration, and courage, will bend, adapt, and thrive. 

So, when disruption comes knocking, will you bar the door or swing it wide and say, “Let’s dance?” 

Learn more about Champion Change Agency at: 

changechamp.ca 

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