KBeals Entertainment turning lived experience into education, community, and legacy
Founded by award-winning artist and author Keonté Beals, KBeals Entertainment is a creative enterprise dedicated to empowering communities through music, literature, education, and live performance.
While Beals officially launched the business in June 2020, KBeals Entertainment reflects a vision that took shape for Beals early in life. “KBeals Entertainment Inc has been woven in the fabric of my DNA,” says Beals. “I had the dream at six years old to be able to tell my stories with the hope that it would inspire others to tell theirs too. I wanted to have the freedom to create and not allow anybody to put me in a box.”
Today, KBeals Entertainment operates as a multidisciplinary platform for a diverse pool of artists and performers. “KBeals Entertainment Inc is the voice of the people—the community,” says Beals. “The different stories from people of all walks of life and circumstances. It tells stories from folks who rarely get the chance to be heard.”
The company’s evolution reflects Beals’ intuition and adaptability. What began as a record label—with the release of Beals’ multi-award-winning album KING, alongside merchandise, music videos, and children’s books—has grown into a business focused on publishing, touring, and education, including Canada-wide educational tours.
“In 2022, I can remember intuitively feeling the shift we are now seeing play out in the music industry and made the tough decision to pivot,” Beals says. “I dedicated eight years of my life to building a sustainable career in music, but that decision changed my life for the better.”
Beals’ entrepreneurial drive is deeply tied to his upbringing. Growing up in his great grandmother’s home in North Preston, he learned early lessons about resilience, resourcefulness, and community care. “We didn’t have much, but we had family, faith and love,” he says.
His great grandmother left a lasting imprint. “She sold baked goods, had a candy store, made and sold quilts,” Beals says. “Back then they didn’t call it entrepreneurship—people were just doing what they had to survive and provide for their loved ones. I didn’t realize how much of an impact she’s had on me as an entrepreneur until a few years ago.”
That influence resurfaced during his work with the CBC on “Christmas with Keonté Beals in North Preston,” where he shared part of her story. “She didn’t just sell some of the best, homemade products in the Preston Areas—she empowered people along the way,” says Beals. “She sure knew how to bring people together and to make them feel loved, and that’s what I do every day through my work. Since I was 13, I dedicated my life to community and bringing people together. It is my passion. It is my gift.”
While community is central to KBeals Entertainment, Beals is candid about his entrepreneurial drive. “I love business,” he says. “It makes me really happy to work really hard.”
Beals adds that entrepreneurship has shaped his personal growth as much as his professional path. “Being in business has influenced so much growth in me personally as a man,” Beals says. “Business saved my life. I turned that pain into purpose, and now I get to live in my passion.”
When Beals talks about impact, he talks about legacy—and urgency. “I get up every single day at four a.m. in the morning, and I think about legacy,” he says. “I want to give the kiddos a solid foundation and to teach them how to own their power. The time to influence change is right now. Not tomorrow. Not next week. Today.”
Looking ahead, Beals is focused on expansion. “I am excited about exporting into other parts of Canada, writing new content, helping more authors and creatives tell their stories, and creating more programs that expose kids to new things and expand their imagination,” says Beals. “But most of all, I am excited about telling my true story. If I can inspire even just one person to know that they hold the power to their own destiny…then I’ve done my life’s work.”
Learn more about KBeals Entertainment at: keontebeals.com
