Joe Hudson is an executive coach and facilitator that has worked with some of the world’s most talented leaders and largest corporations, including Apple, OpenAI, Automattic, Alphabet, and IBM. His approach draws from spiritual, psychological, and neurological practices, and has been taught to thousands of people around the world.
During his early career, Joe threw fish in Alaska, taught at Headstart in low-income housing projects, directed television in Hollywood, and worked in international stock lending. Immersion in these diverse environments drove home what he already knew: there is never just one way of looking at anything, and there is inherent wisdom in every person.
He then began a 13-year career in venture capital and managed a philanthropic foundation, working with a diverse array of businesses and executives across six continents. In that time, Joe spearheaded the first venture capital company to focus on sustainable agriculture and was the largest investor in the first sustainable agriculture IPO on Nasdaq.
Eventually, Joe met his mentor, Cees de Bruin, who had a remarkable ability to transform people’s lives in a single conversation just by asking questions, he says. This fascinated him, and he asked Cees to teach him. When Cees died, Joe went around the world looking for others who could do the same thing and studied them relentlessly.
That adventure led him to develop the methodology of VIEW, which is the framework on which all his current coaching and courses are built: Vulnerability, Impartiality, Empathy, and Wonder. These are the core pillars of a mindset that leads to genuine, connected conversations, says Joe. Self-inquiry enables us to break down limiting thoughts and beliefs and to understand ourselves and our business better.
Joe recently discussed the effectiveness of VIEW method on an episode of The Art of Accomplishment. “I’ve seen it so consistently happen and it feels like magic,” he says “I think it’s partially because often revenue increases, because team cohesion increases, and because sales methodology improves. Because the products are more connected with the customer, product development conversations are better.”
Joe says his method is effective not because he gives advice, but because he trusts the wisdom of his students and poses questions that create deep reflection. Showing up with courage and vulnerability is key to unlocking positive results. “There’s all sorts of things that happen when people feel more connected,” he says. “When they’re wondering what the right question is and what the customer wants, and when they’re willing to be vulnerable about their product.”
Upcoming event in Halifax
On Thursday, October 24, the Halifax Chamber—in partnership with the Centre for Women in Business (CWB)—with host Joe Hudson for a luncheon at the Halifax Tower Hotel & Conference Centre. Joe will speak on elevating leadership skills in small business, exploring topics like self-discovery, communication, conflict, and decision-making. His workshop-style event and unique approach to coaching will offer key takeaways to business owners. Attendees will walk away feeling inspired and ready to implement their new learnings.
Joe comes to Halifax with an invite from the Centre of Women in Business and their Greater Heights of Growth program. The program is delivered by the CWB and is funded, in part, through the Women’s Entrepreneurship Strategy. It offers an opportunity for high growth businesses to build a foundation and infrastructure to support the scaling of profitable growth. Reach out to Laurie Sinclair (Laurie.Sinclair@msvu.ca) to learn more about how this program can add value to your business.
Join us on October 24 to discover how you can better lead a successful organization through Joe’s approach to developing incremental, high level, transformative skills. Celebrate 2024 Small Business Week by investing in yourself, your team, and your organization!
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