This is a guest post from Sociable Media
(Member since 2016)
“You should start a podcast!”
It was February, and I was talking to a client about innovations in the renewable energy industry. This person reassured me that it wasn’t too late to enter the renewable energy space with a podcast. Spotting an opportunity to expand and support public awareness about renewable energy opportunities — combined with my marketing background — made me think I could make an impact and have fun in the process.
It all started in 2019 when we purchased an EV. I was flattered by positive comments, the cool factor of owning one of the 15 Teslas in Nova Scotia, and dumbfounded at the misconceptions. Having done extensive research on EVs before purchasing one made me start to think beyond the EV industry and into renewable energy. I fell into a rabbit hole where I was inspired by how ingenious the many sustainability innovations I discovered were, and couldn’t believe how little I knew about just how fascinating the industry was.
Technological advancements are escalating, with smart people doing smart things, and the growth is exponential. A lot of people are unaware of the many state-of-the-art advancements that are happening in our province, and the palpable excitement among those who are aware. As I attend networking events and conferences, I can’t help but notice the enthusiasm in the industry. Experts in the renewable energy industry are chomping at the bit to share their knowledge, hope, and positivity — and rightly so. Projects like battery technology, energy storage, hydrogen, and offshore wind are acting as solutions to issues I hadn’t even thought of before.
Verifiable facts are the backbone of this podcast, so listeners won’t have to have a background of industry knowledge to follow along. My interviewees share their knowledge, experience, and enthusiasm, and at the end of the day, it’s just a friendly chat with an expert, recorded as a podcast; giving experts a platform to share their expertise while I ask honest questions and… listen.
The Net Zero 2030 Emissions Reduction Plan will require a lot of collaboration, investment, and public awareness. Here in Nova Scotia, we have education and research projects at NSCC, DAL, SMU, with many more happening across the Maritimes; a fuel cell of knowledge, if you will. Together we are making serious positive impacts and getting noticed both across Canada and internationally — which my podcast guests will confirm.
It’s interesting to reflect on the random facts I’ve learned since launching the podcast in March of 2023: for example, that it’ll take 10+ years to build a lithium mine and bring it to full production, and that clever minds are perfecting lithium recycling to reduce the reliance on mines; that hydrogen works well when combined with battery power, and that the current energy infrastructure cannot meet future energy demands. I’ve also discovered that new skills will be needed to install and maintain new applications, and that energy storage is a BIG deal…and that’s just the tip of the iceberg.
This passion project (Reimagined Energy) aims to raise awareness about sustainable energy and help shift the “how can we do this?” mentality around climate change into more of a “we can do this” one. Ultimately, arming ourselves with unbiased information about renewable energy is the least every one of us can do, and education is key, so if you’re so inclined, maybe start a podcast.
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