Utilizing AI as a co-pilot for idea generation and content
What beginner-level AI applications would feel immediately actionable and relevant to small and medium business owners? There’s lots depending on what they’re looking to do with it—if they just want to get started with AI I encourage using LLMs like ChatGPT, Gemini or Claude Sonnet as a boost to their critical thinking skills rather than replacing them.
One entrepreneur says, “ChatGPT, write me five blog posts about gardening that I can use to post on LinkedIn this week.” ChatGPT will very easily spit out five blog posts which have lots of words but will read as sterile, generic, and corporate-y.
Another entrepreneur says, “ChatGPT, I want to create five blog posts that I can use to post on LinkedIn this week. Tell me 15 topics about gardening that are getting a lot of attention right now. Then, ask me a series of questions which will get me brainstorming about these topics.”
The difference? Entrepreneur A has saved themselves two hours of blog post writing, and they may feel more productive and efficient. But those posts will likely get low engagement and hurt the credibility of their brand because of the lack of authenticity in their words.
Entrepreneur B has narrowed in on the topics that will gain views and has asked AI for support in generating the most critical questions surrounding those topics. After writing, those posts are more likely to have an authentic perspective in their voice and tone and hit on what people care about.
How you use the tool is 100x more important than what tool you use, especially when it comes to generating content. Use it as a teammate to give you ammo for more creative thinking.
How can AI help refine an idea for your business?
Ideas are incredibly powerful—they come from conceptual “aha” moments and feel brilliant. But they require an additional step in order to bring real value to your business: refinement. It’s like taking the raw materials of a diamond without putting it under the pressure that creates the diamond. The raw materials are the idea, and the pressure that is put onto it is the process of refinement.
AI is not going to be effective at giving you raw materials—that needs to come from your own imagination and thinking.
When prompted with the exact context of the situation your business is in and when asked for brainstorming and refinement questions about your idea, AI can be your greatest partner in turning that idea into a money-making system. It can help ask the scenario-specific questions you need to ask about your idea that makes it mold into something that fits—turning it into the round peg that fits the round hole. It can quickly and efficiently bounce around the idea until it makes sense for the area it needs to fill. It can help you take something from generically brilliant to practically brilliant.
It helps you see what you’re overlooking so that you can avoid the pitfalls that come with implementing something that’s too generic—which eventually wastes the potential of a great idea and can do more harm than good.
This is yet another example of why AI is your greatest co-pilot and business partner. It won’t be the business partner giving you the great ideas, but it will be the one who helps you make those ideas practical and systematic.
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