Twirp Communications
Twirp Communications, Inc.

It’s that time of year again. Or at least the calendar says it’s spring. Everything is thawing and everyone is coming out of hibernation. That means it’s time to do some spring cleaning. You clean your house, your car, your yard and your office, but do you clean up your social media presence?

If you haven’t done it, perhaps you should. Here are 5 tips to help you get started:

  1. Review your profiles. Just like when you clean out your closet, you need to decide what about your profiles fits you and what doesn’t. If your social media presence doesn’t fit you anymore, it’s probably time to make some changes.
  2. Evaluate your pictures. Remember, your social media profile represents you online. If you’re applying for jobs or networking for new clients, you should consider how you’re representing yourself. Yeah, that photo of you dancing on the table with two drinks in your hands is funny, but is it helping you? Probably not.
  3. What kind of content are you sharing? Just because you think marijuana should be legalized or you think swearing makes you the bees knees, doesn’t mean you should flood everyone’s newsfeeds with it. You never know who’s watching.
  4. Who do you follow? Everyone can see whom you follow so, if you’re a family-oriented business and you follow porn stars on Twitter, you may be sending the wrong message to potential customers. Follow the type of people that reflect your social media goals!
  5. Check on your privacy settings. The social networks are constantly updating and changing so it’s important to stay on top of these things. You may have set them when you first signed up, but chances are they’ve changed more than once since then so beware!

Of course, there’s much more you could be doing and once you start you may not be able to stop… or at least that’s what happens to me so happy cleaning!

Twirp Communications Inc. is a social media coaching, consulting and management agency based in Halifax. We help businesses of all sizes learn how to use social media to start conversations and build relationships that turn into future business. 

This post originally appeared on the Twirp Communications Blog, April 15, 2014. Republished with permission, courtesy of Twirp Communications.